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In aesthetic medicine, it’s easy to get caught up in the hype surrounding a new device or product. The “latest-and-greatest” bursts onto the scene in a blitz of well-funded, flashy, eye-catching marketing. As the buzz grows, patients catch onto the craze and start asking about a certain laser, procedure, or product almost on cue.
Many businesses often wonder if they don’t have a particular device or offer a specific service will it hurt them or drive potential patients away to other practices? We want to share Celibre Medical’s philosophy on this with you. We strive for one, single goal: we want happy, satisfied patients who trust us and the integrity of our practice. That’s it! We don’t care about a “flash in the pan” or a “one-hit wonder”. We simply won’t sacrifice your satisfaction, results, or trust all for the sake of cashing in on the latest craze or trend.
Celibre Medical focuses on building long-term relationships with the patients we serve, and we go to great lengths to protect our integrity and reputation. This means that we carefully research and subjectively review each device we purchase and the service we offer. In the case of non-invasive skin tightening devices/procedures such as Ulthera, Titan, and Thermage, we just haven’t found the results to be consistent or significant enough across the board for us to feel confident in offering these services to our patients.
“But, the before and after photos are amazing”, you reply. Well, look at them carefully again and consider a couple of things. First, these photos rarely show continued, long-term improvement. They are usually done within the first six months after treatment. This is just one way that we believe the longevity of these procedures is misrepresented. Secondly, note the head positioning of the treated patients in the photos. Many of the “before” photos have the patients’ heads tilting down and the “afters” tilting up. This obviously changes the appearance of the neck, jowls, and jawline and leaves us questioning the true results of treatment with these devices. In short, the photos don’t impress us much when you consider them beyond the first glance.
These devices all use the marketing terms “tighten” and “lift”. We understand this really appeals to those wanting these results from a non-surgical procedure. But for many people, the degree of “tightening” and “lifting” that’s desired can only be achieved from a surgical facelift or similar procedure. We promise to never “sell” you a result that we don’t truly believe we can deliver. Often, we can help you understand how other procedures, like Sculptra and/or Radiesse injections, may be beneficial for you in achieving your goals even if you’ve never considered them before. We use our experience, expertise, and proven history of results to offer you the most beneficial, cost-effective solutions for your aesthetic needs and goals.
One last point we think is important when considering a non-invasive skin tightening procedure is to look at the long-term performance of a particular device before jumping on the bandwagon. Thermage has introduced almost 20 years ago, and while it’s still around today, it certainly is not widely used or recommended. Compare this to the Lumenis LightSheer for laser hair removal. This device was introduced 15 years ago, and it remains the most popular, most frequently used device for permanent laser hair removal. When a device delivers solid, consistent and permanent results, it becomes and remains the “gold standard” of treatment. When technology is good, it stands the test of time. Unfortunately, we’re just not there yet with non-invasive skin tightening!
So, if you’ve got money to burn and you’re willing to accept less than stellar results as a return on your investment, then buy into the hype of the latest non-invasive skin tightening treatment. We just don’t see the value in offering these types of treatments to our patients and we’re not going to be pressured or swayed by the sensational marketing and full-court press of the TV or print marketing that these companies bank on people falling for.